At Picky Eaterz, our mission is to help children enjoy flavors beyond sweets and salts—like vegetables, beans, lentils, and all the nourishing foods that often get overlooked. I was inspired to act after watching adults in my life struggle to change their eating habits—even when they knew their health depended on it. It hit me: unhealthy food is an addiction. The kind that makes it hard to let go, even when you know it’s doing harm. I realized the only real way to break that cycle is to start early. So I looked at myself—as a mom—and what I was feeding my daughter. That’s when I saw the trap. I don’t know who decided that fried nuggets, greasy pizza, sugary snacks, and everything fried equals “kid food,” but whoever did it… had my kid hooked. I had to take responsibility. She couldn’t eat those things if I didn’t buy them. I set out on a mission to give my daughter healthier meals—and I failed. She declared veggies were “NASTY!” 😅 That moment sparked my deep dive into picky eating. I spent years studying flavor training and behavior-based techniques. I applied them to my own child and began helping other moms do the same. That’s how Picky Eaterz was born. With each new baby that followed, I learned something even more powerful: the earlier you start, the better. I began introducing veggies and variety in the womb—and then continued consistently through breastfeeding and baby food. It worked. My kids loved veggies. No tricks. No hiding. Just flavor.